Brand portrait: Parfait Affinitas

7 Oct

Hi all ya lovelies out there! It’s been a long time again but you can’t blame me, this second year of studying psychology has tried to kill me a few times but not managed quite yet. Anyways, that means I haven’t been able to post that often. I would LOVE to, but seriously, there are only 24 h in a day. Fortunately there is a lot of fun stuff on my to-blog list and today I’ll be introducing you to one of my new favourite DD+ brands, Parfait by Affinitas. As many of you know this particular brand went through a big size extension recently and is now available in 28″ bands and up to K-cup! This is particularly good news to women who want something sexy and sophisticated in bigger cupsizes.

I reached out to Parfait to learn a little bit more about them and here are some basic facts you might enjoy! ūüėČ

SUOMEKSI: Heippa kaikille! Taas on mennyt vähän aikaa postailusta mutta hei, ylipistoelämä on melkoisen raskasta ottaen huomioon kaikenmaailman tapahtumat ja bileet ja.. ainiin ja opiskellakin täytyy jossain välissä. No ei, oikeesti olen ihan opiskellut ja siihen se kirjoittaminen onkin sitten jäänyt. Tiedossa on kuitenkin paljon kivoja juttuja ja tänään haluan esitellä teille yhden uusista lempparimerkeistäni, Parfaitin. Parfait kävi läpi suuren uudistuksen nyt hiljattain ja tuotteet on nykyään siis saatavissa myös 60-ympärysmitalla sekä K-kuppiin asti. Minusta tämä on ihan superhyvä homma ainakin naisille, jotka haluavat tuntea itsensä seksikkääksi suuremmasta kuppikoosta huolimatta (sillä faktahan on, että K-kupeille vaihtoehdot ovat todella minimissä).

Otin siis yhteyttä Parfaitiin ja tässä olisikin muutama perusfakta jo Suomeenkin saapuneesta merkistä!

First of all Parfait Affinitas was founded in California and their first collection launched in 2007. The style of the brand is very distinctive providing fashionable women and girls designs with a sexy edge. To me, Parfait is exactly what I want from my lingerie; sexy, inventive and supportive. I also give a thumbs up for their size range and price point; sizes range between 28-40 D-K (depending on the line) and their bras are usually around the £30 mark. Not bad, huh?

Ensinn√§kin, Parfait Affinitas perustettiin Californiassa ja ensimm√§inen mallisto lanseerattiin vuonna 2007. Siit√§ asti Parfait on luonut muodikkaita ja seksikk√§it√§ vaihtoehtoja naisille laajalla kokoskaalalla. Nyky√§√§n mallistot tehd√§√§n koissa 28-40 D-K, riippuen tietysti mallista (osa on “vain” G-kuppiin asti). Hintakaan ei kirpaise, sill√§ yhdet rintsikat kustantavat suurinpiirtein 30-40 e.


  • Why did Affinitas & Parfait decided to expand up to K-cups?
    As you know, our standard Parfait sizing is a D through to G cup from a 30 to 40 back but we found that increasingly our specialist retailers were asking for larger cups. ¬†So, in response to this feedback, we are now offering some of our best selling styles up to a K cup. ¬†For similar reasons, Affinitas, which is our brand that normally ends at a DD cup, now has a few E’s in some of the best selling bra frames too! /Miksi Parfait p√§√§tti laajeentaa kokovalikoimaansa? – Spesialistij√§lleenmyyj√§mme kysyiv√§t eneneviss√§ m√§√§rin lis√§√§ kokoja ja p√§√§timme t√§m√§n vuoksi laajentaa suosituimpien malliemme kokovalikoimaa. Samaisesta syyst√§ Affinitas, jonka koot yleens√§ loppuvat DD:hen, laajensi suosituimmissa malleissa E-kuppiin saakka!
  • How has the size expansion been received by consumers and retailers?
    Our customers are very happy with the fit of both brands, and to have larger sizes offered in the best selling styles has been very well received. ¬†ūüėČ / Miten kokovalikoiman laajentaminen on otettu vastaan? – Asiakkaamme ovat eritt√§in tyytyv√§isi√§ molempien merkkien istuvuuteen ja parhaiden myydyt tyylit isommissa kuppikoissa on otettu todella hyvin vastaan. ūüėČ 


  • What are their most popular lines?
    ¬†The Parfait brand’s Charlotte is very popular. ¬†It is a sassy retro style collection that is offered in some great colours up to a K cup (and this season we have introduced a 28 back too). ¬†The¬†basics¬†in Affinitas have been causing a stir recently, especially Nicole’s racerback, but all of our continuity in both brands are best selling collections and fortunately, we have many of them to offer our retailers in fashion as well as the basics. ¬†Additionally, our customers like the fact that there are many add-on possibilities in many collections – camisoles, chemises and babydolls for example. / Mitk√§ ovat suosituimpia mallejanne? –Parfaitin Charlotte on todella suosittu. Se on s√§h√§kk√§ retrotyylinen malli, joka tarjoaa mahtavia v√§riyhdistelmi√§ K-kuppiin asti. Basics-mallisto on aiheuttanut viime aikoina h√§mmennyst√§, erityisesti Nicole (painijaselk√§malli), mutta kaikki jatkuvat mallimme myyv√§t hyvin ja onneksi niist√§ onkin valittavissa usein trendi- sek√§ perusversio. Lis√§ksi asiakkaamme pit√§v√§t siit√§, ett√§ heille on tarjolla my√∂s “ylim√§√§r√§isi√§” vaihtoehtoja kuten babydoll-mekkoja.
  • What are their core values when it comes to the brand and the designs?
    Primarily, the fit has just got to be right. ¬†Additionally, we continue to listen to our markets and respond to the commercial demands. ¬†Each season we layer on top of that, the right designs at the right price points.¬† /Mitk√§ ovat perusarvojanne mit√§ br√§ndiin ja suunnitteluty√∂h√∂n tulee? – Istuvuus on meille ensisijaista. Lis√§ksi kuuntelemme jatkuvasti kohderyhm√§√§mme ja vastaamme kaupalliseen kysynt√§√§n. Joka sensonki lis√§√§mme n√§ihin seikkoihin viel√§ sopivat tyylit, sopivilla hinnoilla. 


  • What does the future hold for Affinitas Intimates?
    We shall continue to listen to what our customers have to say and respond to what is needed to continue our growth in Europe! /Mitä tulevaisuus pitää sisällään Affinitas Intimatesille? РJatkamme asiakkaidemme kuuntelua ja vastaamme kysyntään kasvaaksemme merkkinä myös Euroopassa!

This brand makes me super eager to try them out and luckily I will be reviewing two of their styles soon! Parfait is stocked at ie. Large Cup Lingerie (UK) and Bare Necessaties (US).

Olen jo pitkään halunnut kokeilla tätä merkkiä ja pian tänne blogiinkin ilmestyy arvostelut kahdesta eri Parfaitin mallista! Pysykääpä siis kuulolla. Suomessa Parfaitia myy ainoastaan Lumingerie ja onkin mahtavaa, että kyseinen verkkokauppa on ottanut tällaisen merkin valikoimiinsa.

3 Responses to “Brand portrait: Parfait Affinitas”

  1. Pia October 8, 2013 at 5:39 am #

    Wow, they look great and happy to hear they’ve added more sizes. Waiting for reviews! However, I just couldn’t help but think that the longline bra in violet seems to fit a bit weirdly on the model, is it really supposed to sit that low? I’m no expert so just wondering.

    • sophie October 8, 2013 at 8:57 am #

      Haha, I waited for someone to spot the bad fit! You’re exactly right, the longline hangs way too low on her torso. I’m not sure why the bra is photographed this way but I can tell you in advance that the straps of Danielle are actually quite long and only half-adjustable. I think that might be the problem :/ No the bra just kind of sits on top of the model’s breasts.

  2. Vesta October 10, 2013 at 2:17 pm #

    This was the first thing I thought… ūüôā Either bra sits too low, or the cups are too large (probably both)

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