Shapewear Innovators – Introducing Figgahugga

I have recently been looking for cute and fun shapewear that would suit my taste and hold in my cookie pouch a little. I am pretty comfortable with my body but when wearing tight-fitting clothing I wanna feel more secure either with slimming high-waisted panties or a slip dress. I would love to try some “real” shapewear brands in the future so I’m kind of doing my research now before opting for something.

 I came across a brand called Figgahugga on Twitter and instantly thought this brand is exactly what I’m looking for – a fresh young brand that offers a huge range of rainbow colours in a form of a slip dress. The best thing about the Figgahugga? Their slimming dress can also be worn as outerwear, which makes it a great choice for girls who want a simple flattering summer dress that can be dressed up and down. 

Just look at them! I think the concept is really cool and this kind of shapewear looks exactly the kind that young customers would love. It’s also really affordable since Figgahugga costs you only £49,99. Just comparing the price to many other similar shapewear dresses, I really feel the Figgahugga crew has kept their young customer in mind. This is what the brand has to say about their product:

“Figgahugga is a totally new shapewear brand designed specifically for younger women, that both looks and performs unlike anything that’s currently on the market. Figgahugga is entirely British (both material sourced and manufactured in Britain) which, we believe, makes us the only all British shapewear label on the market.  

The idea behind Figgahugga came from the rising number of young, often slimmer women, who are going out for the evening without eating, for fear of developing the dreaded “food baby” – and often suffering as a consequence. We thought it was time they could eat, drink and still look and feel great.

The majority of shapewear wearers are often larger women, however, there are as many slim women out there who have as many body issues.  At Figgahugga, we want to keep young girls safe, by encouraging them to eat, stay healthy and look good.

Better Performance.

Figgahuggas are double layered to offer a stronger hold and more comfort than anything out there. And because they have been designed with younger women in mind, they are infused with Feran Ice to wick away moisture and keep you cool on the dance floor.

 Better Looks.

Unlike most shapewear, Figgahuggas have been designed to be seen. So they come in multiple bright colours to complement your wardrobe. What’s more, they look just like normal dresses – so if your boyfriend or flatmate walked in on you getting changed, they would have no idea you were wearing shapewear! Here are some of the ways you can wear a Figgahugga.”

I love Figgahugga’s colours – my personal favourites would be yellow and neon pink! Unfortunately Figgahugga is such a new brand that they have only one model that’s available now with the existing model being designed more for core sizes when it comes to breast size. However, as I contacted Figgahugga and as they told me that they haven’t YET released a full-bust suitable model, there is one coming very soon! I love that this kind of new brand wants to branch out to full-bust appropriate designs as well as vest and a longer version of the original design. I think this shows a lot of dedication to improve their product and that they really want to take into account all of their possible customers. 

The new models including the full-bust one should be launched in the next six months so keep your eyes peeled for them on Figgahugga’s facebook page. If you are a little more small-busted, I would suggest taking part of Lingerie Blog’s comp in which you can win yourself your very own Figgahugga!

How do you like FIggahugga? Which colour is your favourite? 😉 xx