As we are already approaching Moda which is no more than a month away, I decided to put together a roundup post for you of my absolute favourite styles for this upcoming season, introduced last February at Moda. Me and luckily Jo as well are visiting Moda in August again and I want to share some of my faves before the new Moda posts start rolling again! I know I haven’t been as active with my new collection introductions lately but please forgive me, it has been a very busy spring with my new job and bachelor degree research (I am now finishing it up, it’s about body image & eating disorders). However, here are some brands and new AW15 styles that really impressed me a few months ago – I hope you enjoy them as much as I did!
Ambra is an Italian lingerie brand which still remains as a luxury-focused family business in the town of Alba (interestingly the home town of Nutella as well!). The silky garments are designed and produced by hand in Italy which makes Ambra an ethically-aware lingerie manufacturer and a supporter of local employment. Even though local production always takes the prices up a notch, I do believe the production process itself is something that needs to be considered when talking about real product value. Also, the Ambra lingerie is made mostly out of silk and high-end Italian lace which makes the garments look and feel gorgeous to the wearer. The size range is still rather small but they have introduced F-cups only recently and the way is up if the demand is there! I fell in love with the delicate style above, rocking a bold combo of gold and dark purple which is a rather unusual combination for next AW season.
Millesia is a French brand founded in the 90’s and has since aimed to create feminine yet strong styles to please women’s luxury needs in the A-D category. Even though the brand is new to me personally, I was struck by its personality and strong sense of aesthetics. The new collection was a seducing combination of fine details, lace and bondage vibes which makes it look interesting even though we have seen the 50 shades style in lingerie for a couple of years now. The set above was one of the more clean-cut yet powerful styles of Millesia for next season and I sure would love to see it produced in bigger sizes as well.
The old Frey Frey and I were not the best of friends when I entered the full-bust world a few years back. Everyone else was raving about their fit but it turned out that my FOT boobs were not too happy in most of their bras so I left it to that and turned to the likes of Curvy Kate instead. However, recently the Freya designs have improved to the level that I am super intrigued to give them a go again, even just for the looks sake. This lovely little number is called Minx and it is available in various bra styles with a size range of D-G with plunge balconette and padded half-cup styles and GG-K in the balconette style. The pic above features the first-mentioned and I am in love with the key-hole detail at the gore!
Evollove is a fairly new D-G brand with young-ish target market and reasonable prices. I have had the chance to try Evollove bras at the Mimi & You boutique I visited last time I was London and even though the brand goes “only” up to G, they are a great option for someone looking for fun everyday bras at budget. The style above is one of their amazing longlines which are a plenty compared to other British brands in the same size category. In addition to creating sassy youthful styles for women in their 20’s, it is also a great brand to look for age appropriate bras for young girls in their early teens – this brand knows how to do a good cute floral which is something that appeals to almost any tween + their moms 😉
Oh mighty Gossard, you seem to seduce me every time and this time was no different. The good news is, they are also bringing back more up-to-G styles again! I am so smitten as last season of Gossard was a bit of disappointment for me size-wise. This time I will have a few lovely styles to choose from, including the Desire range pictured above. Longlines up to G? I’ll take it! Also, there seems to be a fair amount of high-waisted options and suspender belts on offer, which makes a true pinup gal like myself jump for joy. What seems to be the highlight of this upcoming season will however be the classic Gossard “Gypsy”-style, brought back from the 80’s to today and renewed. No doubt I will be trying that bad boy out!
As Curvy Kate’s new sub-label Scantilly has been splattered across the internet already, I settle with bringing you my favourite style from the collection: the Pounce. Even though the whole small collection was completely on-point and amazing, something in this leopard lover speaks to me with such volumes. Maybe it’s the suspender belt? I don’t know but heaven’s Lord this collection is something needed in the full-bust scene! It embraces the 50 shades trend so well with a sophisticated touch that I am only left swoon and hoping to get to try these beauties asap. The sizes go up to HH so small-ish compared to other CK styles but we can definitely expect bigger cups in the future!
Signature was first introduced on 2COP about a year ago when I encountered the brand at August 2014 Moda. The brand is a sub-label to After Eden which is already a rather well-known brand across Europe, including Finland where it is sold as a house-hold name in big department stores. As After Eden only goes up to DD, the brand has given birth to a new baby in both bigger band and cup sizes. The band sizes start at 32 and end at 44 which is a fair size range for such a new brand. Also, the cups are rumoured to run large which makes it a winner instantly! My fave from the collection was the snake-print “Grace” which comes in a lovely fashion-forward colour combo or petrol blue and black.
All in all the AW15 season looks promising! I still have a couple of brands I want to go more in-depth with so if you wondered about the absence of Curvy Kate and Lepel in my post, stay tuned as they are being previewed very soon 😉 Have a lovely upcoming week everyone and do let me know which style appealed to you the most from this roundup!