Tag Archives: Elomi

Moda Exhibition – Preview of the AW14 Eveden collections

26 Feb

Hi dear readers! Today I continue previewing the lovely new AW14 collection and next up is the Eveden brands; Freya, Fantasie, Fauve and Elomi. I will be focusing more on the first three since I’m not plus size and have no idea how to review that kind of bras, from a construction point of view. But, I will have a treat for you Elomi-fans in the end of the post since I saw this beeeeautiful bra that I wanna show y’all. 

Freya 

I have always been most fond of Freya when it comes to Eveden brands; it’s their most youthful line with bright colours and quirky prints which makes it a great option for 20-something girls like me. The past couple of seasons however I have not seen that many deligthful designs from them which is why I was super-eager to see if they’d come up with something fun for the AW14 collection – and I was not disappointed. Decos had become even more lovely in their animal prints and bright jewel tones and neon colours had reached the Freya collection as so many others seen at Moda.

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The Freya’s best seller Deco range had gained a few more members and renewed some of its old styles into new colourways. What especially caught my eye this season were the amazing Deco Charm in the new Fuchsia shade and also the more everyday look of Deco Spotlight, which I adored for its beautiful lilac shade. I also love how Deco has finally been turned into a animal print version which is a nice welcome to full-bust world. This pattern was also seen in a other collections but maybe in a more evening-wear way. The leopard-print Deco brings a nice sassy addition to one’s everyday look which is what I really like about it.

What really struck me about the Deco range this time was the fact that there was something for everyone; I could easily see me, my mom and my sister wearing certain pieces which is awesome regarding the popularity of the range amongst women of all ages, tastes and styles. Deco is truly an every-occasion style which can camouflage both into everyday and evening-look. In one sentence; all of my friends who I’ve introduced Deco to, have loved it to death.

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With their other new styles I really felt like Freya got back to pleasing the young eye; it has all the neon brights and fun prints we are used to seeing from it. I find myself already leaning towards the more adult-appropriate lingerie but to see such nice colourways made me truly happy for those Freya girls who have been waiting for them the past couple of season. I would also say the designs were very girly; something I would have loved to wear as a busty teenager a few years ago.

What really caught my eye from the whole Freya lingerie collection was the new Pansy longline with adorable little violets on it! I would die to get my hands on that bra and am absolutely gutted I still have to wait until autumn to get my mittens on it. However, this design is exactly what my lingerie wardrobe craves – something fun yet quite sexy and feminine. I think the print is gorgeous and trendy and it’s definitely my favourite Freya design of all times (yes, even better than the Arabella!).

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Freya Swimwear 

Oh hell yes! With their swimwear collection Freya hit the jackpot since it brings the funky 60’s and 70’s trends to swimwear world as well. I have seen dresses on high street with these kind of prints which is why I loved how Freya had made the perfect pair of bikinis to wear under those retro pieces I have been lusting for. Also the colours were amazing – I love a good portion of red and the shade was so appropriate for summer, a very bright hue with a dash of orange in it. So me!

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Fantasie and Fauve are both brands I admire from a far partly because of their more grown-up styling and partly because of their also more grown-up price range. I love Fauve’s Bronte for its luxurious design but must say that I had terrible comfort issues with it according to my excema and bony ribcage. Otherwise my boobs got pretty well on with the fit but that’s about all I can say about Fauve. Lovely designs, just not for me.

Grown-up doesn’t have to mean boring though and I loved some of the styles Fantasie and Fauve presented for next season. I was especially thrilled with the unusual colour combinations and the amazing water colour prints that I saw. These brands are probably not something my super-traditional mom would wear but great for someone in her 30’s – the collections were luxurious but still quite young and fashion-forward with a feminine touch.

 

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Last but not least Elomi which is very well known and loved in the lingerie-blogging world. I have not been following the brand too keenly because I don’t fit into their size range but this beauty above just stunned me with its sexiness. I love how Elomi had several options for different tastes; something for the wild and something for the sultry. I think this brand just upped their ante and with this design it hit the jackpot and probably will be a popular choice among their target market. I could easily see a couple of my dear friends lusting over this gorgeous design and the padded cups will make it even a more bet-safe hit.

Here were my Eveden favourites, now I’d like to know which ones were yours! Let me know in the comments xx

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